Marketing
Understand what people want and how to reach them - creative and analytical in equal measure.
Marketing combines consumer psychology, data analytics, brand strategy, and communications. Modern marketing is increasingly data-driven - digital marketing, performance analytics, and SEO are as important as traditional advertising. Canadian marketing programs have strong industry connections in Toronto's advertising and media sectors.
Admission Average
high 70s to high 80s (Tier 3 (<85%))
Typical High School Prerequisites
- English
- Advanced Functions
- One additional U/M course
- Business (recommended)
Skills You'll Build
- Consumer Psychology
- Digital & Performance Marketing
- Brand Strategy
- Data Analytics
- Creative Campaign Development
Program Facts
- Typical length: 4 years
- Co-op available: Yes
- Graduate school: Not typically required
- Demand outlook: Stable Growth
Top Universities
- York University – Toronto, ON
- Toronto Metropolitan University – Toronto, ON
- Queen's University – Kingston, ON
- University of British Columbia – Vancouver, BC
- Western University – London, ON
Careers This Major Leads To
- Entrepreneur / Startup Founder – Entry Variable
- Management Consultant – Entry $80,000