Sports Management
The business behind the game - from major leagues to community athletics.
Combines foundational business concepts (finance, marketing, analytics) with the specific economics and operations of the sports industry. Graduates work for professional sports teams, athletic apparel brands, talent agencies, and community recreation departments.
Admission Average
low to mid 80s (Tier 3 (<85%))
Typical High School Prerequisites
- English
- Advanced Functions
- One additional U/M course
- Business (recommended)
Skills You'll Build
- Sports Economics & Analytics
- Event & Facility Management
- Marketing & Sponsorship
- Negotiation & Networking
- Data-Driven Decisions
Program Facts
- Typical length: 4 years
- Co-op available: Yes
- Graduate school: Not typically required
- Demand outlook: Stable Growth
Top Universities
- Brock University – St. Catharines, ON
- Wilfrid Laurier University – Waterloo, ON
- University of Windsor – Windsor, ON
Careers This Major Leads To
- Entrepreneur / Startup Founder – Entry Variable
- Management Consultant – Entry $80,000